Tuesday, March 31, 2009

How we can reach our youth -- FREE event at UIC

Please pre-register for the event described before April 2nd, as a room assignment will be made based on pre-registrations. e-mail JulieHenschel at jhenschel(at)isac.org

You may recall a few days ago a previous post about the Reload Urban Youth Workers conference at North Park University on Saturday, April 4. In it, I had some editorial on the (percevied, by me) the lack of connected effort by community churches to reach out to the youth. Every day, I see some youth in the neighborhood who look like they could be up to no good.

However, we do have resources, whether churches or after shcool clubs, that can help these kids. And we need youth to reach out to youth.

They (the youth) do it all the time, anyway...and they create this thing called "buzz" which promotes different ideas, movements, media, etc. Could be negative, but it the buzz can also be positive.

The author of the book "Anatomy of Buzz" is in town, and providing a special FREE event at UIC this upcoming Monday at UIC. A specific room will be assigned once pre-registration is complete Thursday morning, April 2.

Join ISAC for Free Lecture with Author of The Anatomy of Buzz

The Illinois Student Assistance Commission (ISAC) is pleased to invite our friends and partners in education, social policy, and community economic development to a free lecture with Emanuel Rosen, author of the national best-seller The Anatomy of Buzz. The event, co-hosted with the College ofUrban Planning and Public Affairs at the University of Illinois at Chicago and the Illinois College Access Network, will be held on April 6th from 10:30 a.m. - 12 p.m. at the University of Illinois at Chicago.

To register for the event, and for location information on campus, please e-mail JulieHenschel(jhenschel(at)isac.org) before April 2nd.

Many of you will recognize The Anatomy of Buzz from ISAC presentations and our professional development series. In our nationally recognized "Guide to Outreach" a number of successful outreach strategies utilizing the principles from Rosen's book are highlighted.

This event is a must attend for anyone involved in college access marketing, community outreach, policy implementation, or any endeavor in which traditional forms of marketing and promotion are impractical or financially out-of-reach.

If you have ever wondered how to get better turnout at your public events, how to reach your target audience, how to launch a new program, how to differentiate your programs and services, or simply how to make more effective use of a limited marketing budget, you are sure to leave this session with more than a few very practical ideas. Emanuel Rosen is the author of the national best-seller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday,2009).

Prior to writing these books, he was VP of Marketing at Niles Software where he was responsible for launching and marketing the company's flagship product EndNote, which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated. He started his career as a copywriter in Israel. For his work in advertising he won the Bronze Lionfrom the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz "has managed to generate quite a bit of buzz itself," as BusinessWeek Online noted. The book hit The Wall Street Journal's business best-seller list and is now available in twelve languages.

How much do you know about "word-of-mouth" marketing? Take the Buzz Quiz and find out.

More information about the College of Urban Planning and Public Affairs

More information about the Illinois College Access Network

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